Virgin / Velocity Frequent Flyer - THE WORLD'S BIGGEST POINTS EXCHANGE EXPO
TV / Film / Online / OOH / Social
Our second month-long mini-series for the brand showed the country that airline reward points are better spent on flights not toasters ornose hair trimmers.
This time, the series follows Velocity staff hosting “The World’s Biggest and Only Ever Online Points Exchange Expo”.
Launch 'Promo' Film
A selection of the films from the mini-series.
An online experience gave people the chance to have a ‘real-time’ conversation with a Velocity points valuer, and finally understand what they were worth – in points.
The campaign also played out across digital, social, OOH, print and we even had some prime-time spots on the tele.