Virgin / Velocity Frequent Flyer - THE BILLION POINT GIVEAWAY

 

TV / Film / Online / OOH / Social

 

People didn’t trust that Virgin Australia’s - Velocity Frequent Flyer was the best place to transfer all of their reward points to – even though it meant they would get more flights.

We weren’t helped by other airlines creating distrust by dragging passengers off planes, killing giant bunnies and then not owning up to it. 

So, we made a mistake and blamed it on an intern. But instead of hiding from it we, owned it and then let Australia take advantage of us.

 
 
 
 
 
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Cannes

    Bronze Lion

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Spikes Asia 2018

    Grand Prix - Creative Effectiveness

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AWARD 2017

    Gold - Direct Marketing: Best Use Of A Loyalty Or Rewards Program

    Gold - Digital: Online Promotion, Campaign

    Silver - Digital: Social Media – Best use of social media in a promotional campaign

    Silver - Digital: Social Media – Best Integrated Social Campaign

    Silver - Digital: Social Media – Online Film Campaign

    Silver - Direct Marketing: Digital Direct Response

    Bronze - Direct Marketing: Direct Response Advertising, Campaign

    Bronze - Direct Marketing: Integrated Solutions

    Bronze - Direct Marketing: Electronic Direct Mail

    Bronze - Integrated Campaign

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Spikes Asia 2017

    Gold in Digital

    Silver in Direct. Acquisitions

    Silver in Direct. Retention

    Silver in Media. Branded Content for Digtial/Social

    Silver in Promo. Use of Social

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Caples

    Gold - Integrated

    Silver - Branded Content

    Silver - Digital B2C

    Silver - Radical New Strategy

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ADC

    Silver - Craft in Online / Mobile / Content Strategy – campaign

    Bronze - Integrated / Integrated – Campaign

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New York Festivals

    Third prize award – INTEGRATED/MIXED MEDIA: Products & Services

    Third prize award – Best use of media - branded entertainment  

    Finalist – Best use of media - film  

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Adfest

    Silver - Integrated 

    Bronze - promo

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Epica 

    Bronze in Promo + Activation

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Contagious

    Top 20 Most Contagious ads of the year