Here are the one-offs. The one-days. The kind-ofs. The no-ways. Ohh, and bits and bobs from Dan’s upcoming novel about North- East England, Baker.
EBAY PLUS - You Deserve Free Delivery This Christmas
After strawberry scandals, World Cup cons, Bachelor let-downs and even poor Malcolm Turnbull getting fined for kayaking without a life vest, the last thing Australians needed was to pay over $107 million for Christmas delivery.
By reframing a tired 30-day trial, we helped Australia end a tough year on a high with free delivery on millions of Christmas gifts. We commented on the biggest cultural moments of the year and dug into eBay’s retail data to create over 30 contextual ads – each one showing Aussies why they deserve free delivery for Christmas.
Red Rooster—The Roost Tumblr
Where the Roosters come home to roost.
Red Rooster is Australia’s most iconic chicken shop. And with so much history behind them and an audience that are…well, a little bit dubious, we saw an opportunity to have a bit of fun with their social output.
With little more than 30 minutes to create and get sign off on each post that goes out, we thought it’d be wise to create a place where we could hoard a load of pre-made posts — stills, GIFs, memes and observations — for when the Rooster comes calling.
So we made a Tumblr. It’s called The Roost.
FISH - Young lions bumper hack
There was a trip to Cannes in it. We had one night to think of an idea and shoot it. It was supposed to be an insightful spot about sending a message from the future. Personally, I think we were onto something with the fish. Ahh well, we didn’t win.
The Search Party - Tracey Sharp
DM / Online
Finding the perfect employee amongst an ocean of chaotic — sometimes psychotic candidates is hard work.
Luckily, The Search Party offers employers a speedy solution to the traditional, long-winded recruiting processes.
We launched the campaign The Search For Tracey Sharp with a controversial, Where’s Wally inspired DM pieced aimed at CEOs, business owners and HR managers — no risk there then. They had to search through the employee apocalypse in a popular (imaginary) business district and find the six armed, tech loaded Tracey Sharp.
The piece was so successful we got to transform it into an online game. We kicked it off at Christmas— the most popular time of the year for hiring and firing— and challenged people to find Tracey Sharp amongst the annual carnage, otherwise known as the office Christmas party.
Look closely: Search Party: Ray Chapters, Pasty Archer, Earthy Scrap, Cherry Pasta, Tracey Sharp, Starchy Pear, Cars Therapy, Party Chaser.
Chambord - Because No Reason
Online / Digital / Social
We had no time. No budget. And no reason (whatever that means).
So we invented a new word.
And a few new cocktails.
Then a dwarf, a gorilla, a sailor, and a fire-breathing tiger walked into a bar.
Surprisingly these films worked their arses off. So we got to create loads more stuff for Chambord Australia’s social channels. With brand guidelines this time.
Patties Party Pies - The Pies They Eat In Outer Space
Rebrand / Campaign / TVC / Digital
Client said: “do astronauts actually eat party pies in outer space?”
We said: “sure they do.”
Gumtree - BUY. SELL. WIN.
Some puntastic OOH we made for Gumtree a while ago. We looked at their data to find real buyers and sellers who could help highlight Gumtree’s key benefits (speed, convenience, locality). These posters were created in real-time and plastered all over their neighbourhoods the very next day. The not-so-loved Tony Abbot (ex Australian Prime Minister) bought an extra beer fridge during the campaign and got his very own poster for it.
Velocity Frequent Flyer - There's a Holiday in Your Pocket
There’s a holiday in your pocket. Seriously, look.
To promote Velocity bi-annual 15% bonus campaign (where they might just have the most convoluted entry mechanic in history) we created these charming paper craft pieces that ran across print, social and digi OOH.
SBS Turning Points
Rebrand / OOH
SBS is a station best known for international news, international sport, international cooking shows, international dramas and raunchy, international movies.
Tasked with creating a campaign that stood out, challenged and altered the mindset of telly watchers who are usually disinterested in SBS, we created the campaign Turning Points — the exact point in which a person stops thinking a program is ’blah’ and starts thinking it's ‘pretty damn good’.
Ultimately, this work was deemed too challenging for the client and therefore taken in-house. After the SBS creative department got their hands on it, all that remained of the headlines was the structure, while nothing remained of the look & feel.
Afterword: With little over a day to conceive of a print and outdoor campaign (from creative brief to presentation) we think we gave it a bloody good go. Our look & feel may have been ousted, but this work established the campaign that was eventually rolled out for SBS’s biggest outdoor spend of 2015.
Crown Casinos - FIFA World Cup 2014
TVC / OOH
Crown Melbourne is Melbourne’s premier destination for sport, and in 2014 the World Cup was top of the bill. This TVC boasts Crown’s ability to make sure fans experience every moment of every game, good or bad.
Adidas - Lions shirt launch
Activation / OOH
The British & Irish lions were celebrating 125 years and needed something fun and engaging to launch their new shirt. We developed this idea with Simon Learman (who started the whole DASH thing) during our first long-term gig in London.
Old Forester - Ask for it by name
How else would you ask for it? Ahh well, after a few of these you might even forget your own name, so it’s nice to be reminded.
A selection of digital paintings of characters depicted in the upcoming novel ‘BAKER’. A story of drinking, culture and love from a dying village in the north-east of England based around the everyday exploits of local hero Tony Baker.
(Click to scroll)
For that special him or her in your life. These T-shirts are not for sale.
Fat Danny From Blackpool
Our mate loves cake. We keep telling him that if he doesn’t slow his excessive cake eating down, he’ll be a fat lad from Blackpool before he knows it.
We created the ‘Fat Danny from Blackpool’ blog to save him. And laugh. A little.